Colin Pykett Posted January 16, 2018 Share Posted January 16, 2018 One of the things I get involved in is search engine optimisation (SEO) related to internet searches. It's to do with making a website as visible as possible to a search engine such as Google, and it means that you have to make the site appear as a result of as many user search terms as possible, and to appear as near to the top of the list of search results as possible. For instance, if you are selling apples, you would need to work hard to ensure that Apple computer products did not dominate the search results for your market garden website! For all their oft-lauded sophistication, search engines are actually pretty dim, particularly when you ask them to look for minority-interest subjects such as pipe organs. This has come home to me during some recent internet searches, so I was led to wondering whether pipe organ builders might be missing a trick here. As an example, I looked for the term 'pipe organ' (omitting the quote marks) on Google. Out of the ten results which came up on the first page, not a single one was for an organ builder, which rather surprised me. (I was doing this on the UK version of Google. You can log into the US version, but it didn't make any difference because Google knows the country from which you are searching from your IP address and therefore it no longer allows you to assess how the results might vary with search location). Yet when I looked for 'digital organ' (again, no quotes), nine out of the ten results on the first page were for digital organ firms. This surprised me even more. If this matters to pipe organ builders, perhaps one conclusion might be that they look at SEO when they next ask their web designers to update their websites. However, there is no single SEO solution which lasts very long because the web is continually evolving, as are the search engines themselves. Therefore what worked yesterday might well not work today, which means that the SEO fixes on a particular website have to be tweaked on a frequent basis. It also means that the results you will get if you try these searches might be different to those which I obtained just now. Of course, one way to get to the top of the search results is nothing to do with interesting academic subjects like SEO. Instead, it's to do with hard cash. If you pay the search firms enough money, they will promote you to the top of their search lists. So perhaps the digital organ firms are merely doing that whereas the pipe organ firms aren't - just a thought. Finally, a disclaimer. I'm not advertising my services here. I just wanted to bring a situation that strikes me as interesting to the notice of a wider audience which is well-disposed towards pipe organs. CEP Link to comment Share on other sites More sharing options...
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